Reward a Collective Mindset, rather than individualism

A team or a group of individuals? Look behind the masks. Pic by Finan Akbar

“Great things in business are never done by one person; they are done by a team of people.” — Steve Jobs

Organizations are full of paradoxes, and the notion of teams is the perfect example.

Everyone worships teams. But, the way organizations and leaders operate, doesn’t promote a collective mindset, but rather an individualistic one. Most teams are just an illusion.

Take for example what happened to the US basketball team in the 2004 Olympics. The “Dream Team” was humiliated by the Puerto Rican underdogs. Having infinite resources including top individual stars like Tim Duncan and LeBron James wasn’t enough for the US team to overcome a more inspired opponent.

A team is only as strong as its weakest link.

Ego is the ultimate killer of a team, as per Patrick Lencioni’s words. That’s the price companies pay when they reward individual behaviors rather than collective ones.

When an individual mindset drives how an organization operates, recruits, and rewards its people, that’s when the weakest link breaks.

What about your company?

In Search of a Team Mindset

“Ego is the ultimate killer on a team.” — Patrick Lencioni

Even the best teams fall in disgrace. That’s when the behavior of an organization or its leaders, allow an individual mindset to take over.

A team is as strong as it collective mindset.

Your employees’ behaviors are determined but what’s you reward or punish as a leader. No matter how much you praise a collective mindset, if your actions don’t match your words, employees become cynical about what’s expected of them. It’s the power of the unwritten rules, as I wrote here.

Some traditions, like employee-of-the-month or identifying top performers, go against promoting a culture of high-performing teams. I’m not advocating for a socialist approach to management but when individual performance is single out, don’t expect your team to behave as a team.

The challenge is to find the balance where people stick to their individual perspectives but play and operate with a collective mindset. Aim for diversity of thinking that aligns towards a shared goal and ambition.

The way an organization behaves provides a “cultural lenses” through which employees view what’s expected of them.

People from individualistic cultures are more likely to have an independent view of themselves and see their characteristics as relatively stable and unchanging). On the other hand, people from collectivistic cultures are more likely to have an interdependent view of themselves, they are more connected to others and adapt better.

The mindset you promote plays a critical role, but it’s not the only element that influences how teams behave.

People are also affected by their experiences in previous companies as well as their personal background. They never lose entirely the lenses they were raised with. Some cultures are more individualistic than others (e.g., Latin America is much more collective than the U.S.).

If you genuinely believe in the power of teamwork, it’s time to revisit how your organization operates. Make sure your structure, policies, hiring process, and reward system promote a collective mindset. Not just an individual one.

Here are seven reasons why your team doesn’t function as one entity.

1. You reward individual behaviors, not collective ones

Though leaders encourage collective goals, most organizations reward individual merits. Performance review, bonuses, and promotions are individual-focused.

If you just reward individual behaviors, don’t expect people to pursue goals collectively.

The Ohio State Buckeyes football team was in a draught. But in 2001, its new coach changed the reward system and things turn around. Jim Tressel started rewarding every player for collective achievements and wins instead of rewarding a player for scoring a touchdown, as it used to be before. The Buckeyes won a national championship the following year and then became one of the most successful teams in the country ever since.

Feedback is a perfect way to get started. Start providing team feedback addressing both collective and individual behaviors (in that order). Successful sports teams practice collective open feedback, while corporations prefer individual behind the doors conversations.

2. You hire individuals, not team members

“Be fast, be first, but never be alone. Nothing can replace the value of teamwork.” — Farshad Asl

Take a look at job search ads. Most of them appeal to an individualistic mindset. Very few embrace the search as “be part of a team bigger than you.” Of course, there are references to “join our team,” but the mindset is not there.

The most critical part when looking to hire a new individual is what role that person will play within a larger group. But all organizations seem to care is if the candidate would fit in.

Don’t just hire cultural fit. Look for cultural fitness instead, as I wrote here (the most shared 2017 article on TNLT HR blog). The new hire should stretch the team’s perspective rather than contribute to group-thinking.

What expertise, personality, leadership styles, experience, and background does the team need? Complement existing assets rather than bring more of the same.

3. Authority is not distributed

“Nearly all men can stand adversity, but if you want to test a man’s character, give him power.” — Abraham Lincoln

Structuring work by teams requires to distribute authority too. How can you expect a team to behave as such when they don’t have the “power” to make a call? I refer to this effect as “the fantasy of being a team.”

Team members operate under the illusion that they own the project and when everything is ready to launch, the leader comes at the last minute and changes everything. Unfortunately, this is a widely spread practice.

That decision-making is not distributed is the crucial reason for employee’s frustration, project delays, and waste of money.

Zappos, by applying the principles of self-organization, has turned its belief — that no one is better suited to understand client needs than those who are dealing directly with customers — into a practice.

Imagine a soon-to-be bride calling customer service because the shoes she bought online have not arrived yet. At Zappos, an employee can make the call and send the bride a new pair of shoes free of charge with the fastest delivery available. In a traditional organization, the customer would have spent the same time offering useless apologies.

You don’t need to go full flesh into self-organization to start distributing authority, as I explained here based on my direct experience.

4. Org charts don’t represent how work is done

“Titles or organizational structures, that’s not the lens through which we see our peers.” — Jonathan Ive

Most work is developed by teams, yet org-chart don’t represent this reality. Organizational structures are an overly complicated way to hierarchically link individuals instead to visualize team collaboration.

Modern organizations need a smarter roadmap to clarify how works get done. Org-charts don’t represent the fluidity of how teams operate, but rather a rigid layered-approach to dividing roles into two groups: managers or direct reports.


verb — to give a spoken or written account of something that one has observed, heard, done, or investigated.

Knowing what people are up to, that’s the mindset behind org-charts.

As Aaron Dignan explains on this post, the org chart represents a hierarchical operation that is no longer relevant. As an empowered team of teams carries out the work that matters, a new model is required to capture a self-organized, decentralized, and collaborative way of working.

5. Your organizational purpose doesn’t resonate

“He who has a why to live for can bear almost any how.” — Friedrich Nietzsche

Each team needs a purpose of its own. There’s nothing wrong with the overall organization purpose. But people resonate with things that are connected to their day-to-day reality.

“Purpose” only means something when your entire company is on board, as Barry Saltzman explains on this post.

That a janitor told President John F. Kennedy that his job was “helping put a man on the moon” is a charming anecdote to demonstrate the value of a purpose-driven organization. But, most times than not, this is not the reality of the workplace. There’s a huge disconnection between people and their companies’ purpose.

Organizational purposes are important. But having team-specific purposes drive more significant employee engagement. People connect better with the folks that they usually work and the purpose that brings them together.

Also, a company’s purpose might emphasize the beautiful aspect of its business. But what happens to do those who are in trenches taking care of less exciting tasks? A team purpose turns any team into a sexy one.

6. You silence your team tensions

“Peace is not the absence of conflict, but the ability to cope with it.” — Mahatma Gandhi

Many leaders operate under the notion of harmony: they believe that a team that gets along well is more productive than others. A workplace without tensions is an illusion. But managers still see them as something negative. And, when tensions show up, they either act on denial or try to silence conflicts.

Tensions are fuel to keep your team at the top of their game. You can learn to address them. Or ignore them until they backfire.

A study discovered that ‘grumpy’ orchestras played together slightly better than others in which all the musicians were quite happy. People feel satisfied because of what they achieved together, not the other way around. “The mood of the orchestra after a performance says more about how well they did than the mood beforehand,” — as told by Diane Coutu, one of the researchers.

Do you encourage your team to discuss their tensions? Or are you, consciously or not, promoting a culture of silence?

7. Your System Is Structured Around Individuals

“Individualism is what makes cooperation worth living.”-Henry Ford

Most organizations excel in putting in place systems to manage people. Unfortunately, most of the times there’s a tendency to favor tools that define, coach, and correct individual behaviors.

There’s an ingrained mentality in most human resource departments to find and develop the right people for the right job. The problem is that most C-level executives don’t realize how, the way their HR system operates, hinders teamwork and collective approaches.

That’s why at our firm, we recommend team coaching rather than executive coaching. If the team has a problem, it needs to be understood, addressed and solved collectively. Dealing just with the leader won’t get the team unstuck.

I’d like to hear your thoughts. How does this resonate with you as a leader? If you are a team member, I’d love to hear your perspective too.

The only way to improve a team’s behavior is to challenge the way it used to operate. Unfortunately, not all leaders have the courage to embrace vulnerability and admit they don’t have all the answers.

The moment leaders or teams believe they are playing alright; they stop aiming for greatness. Constant improvement is what drives mastery. Assuming that they know everything is what makes organizations ignorant.

Remember no one believed that the Puerto Rican team could beat the U.S. “Dream Team” until it happened. But it was too late.

Upgrade Your Team’s Game

Learn how we can help your team play at their best by embracing a collective mindset and overcome internal limitations. Reach Out.

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